Creating A Sustainable and Inclusive Art World with Curator Marcelle Joseph
Episode 85
10 March, 2025

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In this episode of Extraordinary Creatives, we welcome Marcelle Joseph—an independent curator, collector, and passionate advocate for artists. Originally from the US and now based in the UK, Marcelle has curated over 50 exhibitions since 2011 and is dedicated to supporting female-identifying and non-binary artists. Her collection is filled with bold, visceral works that challenge conventions, and her GIRLPOWER Collection and residency programme, co-founded with her partner Kimberley Morris, continues to provide vital support to emerging artists.

Marcelle’s journey into the art world is unique. Transitioning from corporate law to curation, she embraced uncertainty and followed her passion, proving that it’s never too late to pivot towards a career that aligns with your values. In this conversation, we explore her early influences, the impact of material culture, fashion, and entrepreneurialism on her artistic eye, and her unwavering commitment to championing underrepresented voices in the art world.

She shares insights into how she selects artists and themes, the importance of research and thoughtful outreach, and what curators look for in studio visits. With her roles as a Trustee at Mimosa House and the Royal Academy Schools, Marcelle also reflects on the challenges artists face today, from financial barriers in art education to the dominance of mega-galleries—and what needs to change to create a more sustainable and inclusive art ecosystem.

If you’re an artist, curator, or collector looking for practical advice, inspiration, and a fresh perspective on the future of the art world, this episode is for you.

What We Learned from Marcelle Joseph

  1. Persistence and resilience matter
    Building a sustainable career in the art world takes time. Whether applying for residencies, funding, or exhibitions, artists should expect rejection but remain persistent.
  2. The power of research and thoughtful outreach
    A well-crafted, personal email with strong supporting work can open doors. Know who you’re reaching out to, explain why your work aligns with their interests, and provide a compelling portfolio.
  3. Studio visits are transformative
    For both artists and curators, studio visits create invaluable connections. Preparation, clarity, and organisation can make a lasting impression.
  4. Curating is about relationships
    Curators don’t just look after artworks; they look after artists. Building trust, clarity, and strong communication is key.
  5. New models of support are needed
    Financial and structural barriers make it difficult for emerging artists to thrive. Initiatives like revenue-sharing between mega-galleries and smaller galleries could create a more sustainable art ecosystem.

Listen to the full episode to learn how Marcelle’s fearless approach to curation and collecting can inspire your own artistic journey.

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