Despite what we’re told, websites are not obsolete. Curators still look at them. Gallerists still look at them. Collectors still look at them. Commissioners still look at them.
Quietly. Carefully. Often before they ever contact you. Your website is where people go when they’re deciding whether to take you seriously. Social media shows momentum. Websites show coherence.
If your website feels overwhelming, messy, neglected, or like a project you keep putting off, that doesn’t mean you’re behind. It usually means you’ve skipped a step.
