When your brain says – I don’t know who would buy this, I don’t know where to find them. I don’t know how this would ever work, it is lying to you.
What if “I don’t know how” isn’t a fact. What if its anxiety dressed up as logic. What if your brain is quietly converting uncertainty into impossibility.
Once that story settles, you stop try. You don´t need to test formats. You don´t need to ask different questions. You don´t need to risk being wrong. If this sounds familiar, you are not alone.
In this episode, I unpack why “I don’t know how” is rarely a business verdict and more often a nervous system response.
If your practice feels “hard to sell,” this one’s for you.
