Today, Ceri moves to the next step of the artist website journey. Once you’ve selected the work and gathered the words, the question becomes: what should definitely be on the website? And just as importantly, what should not.
Most artist websites don’t fail because they’re missing things; they fail because they’re overloaded with too many pages, projects, and text and no clear entry point.
Your website is not a storage unit – it’s a guided experience. You are leading someone through your work, whether you realise it or not, and the clearer that journey is, the more confident your website feels.
Listen in to learn how to create a structure that supports your practice rather than draining it.
