There is something quietly brutal about making work that only exists for a day. You build it. You rehearse it. You hold your nerve. The room fills. The moment happens –
And then everyone goes home. You are left standing in the afterglow asking a question most artists feel ashamed to ask.
How does something this ephemeral actually support my life?
Not just my reputation. Not just my sense of meaning. My ability to keep making work. Today, Ceri talks about how one-off events, performances, and live moments can generate income and momentum without turning your practice into merch, without exhausting your audience, and without betraying the integrity of the work.
This is about designing afterlives.
