If you’ve listened to the last couple of shorty episodes, you’ll know we’ve been talking about structure. What should be on your website. What can go. And how clarity does far more work than cleverness.
So today, I want to talk about what often happens next. Once your website is clear, calm, and coherent, something interesting starts to happen. Sales begin to trickle in. Enquiries land in your inbox. Commissioners get in touch. Brands reach out. Often quietly, often weeks or months after someone first visited your site.
Your website is always working in the background, even when you don´t think anything is happening.
